December, 2008


29
Dec 08

Business Gifts

Business gifts can be defined as gifts given by business concerns to their employees or their valuable business partners with an intention to retain their business relations. The gifts given by the companies for their customers and employees need not always be embedded with the logo or the name of the company. It can be used as both a promotional item and a tool to retain the brilliant workers and valuable business partners with them by the company. As per the studies the employees and business partners who have been frequently pampered by the companies by sending gifts like this are less likely to leave the company for silly reasons. Thus business gifts have an important role to play in keeping the business trouble free.

Usually companies prefer to choose higher quality products to be given as business gifts to its consumers and employees when compared to the promotional items distributed among the general public. It has to be something valuable and useful if the company wants to impress the employees and the business partners. It should also be more personal in nature when compared to a promotional item that targets a society. As a business gift is intended to be given to an individual or a firm personally known to the company it should be more appealing than an ordinary promotional product to attract him and to compel him to keep a good relation with the company giving a business product.

A company should be extremely careful to choose a gift that is useful or something that is appreciated by those who receive the gifts. It need not always be embedded with name of the company in big letters as many do not like the idea of carrying the things of such nature when they go to public. So it all depends on the person to whom you gift an article as a business gift.

The value and the quality of the business gift will normally be dependent on the policy of the company and the budget allotted by the companies for purchasing business gifts. Whatever be the price of the product that a company intends to give away as a business gift, it is always advisable to choose a quality product for not to create a negative impression about the company among the customers and its employees.

If a company wants to appreciate the performance of a particular employee of the company, it can choose occasions like Christmas, New Year, other celebrations or the birthday of that employee to present him with a business gift. But it should something that matches the occasion if the company really want to impress the employee.

A large variety of business gifts designed for various occasions are now available in the market. the gifts that are commonly used by the companies to impress their customers and clients include different types of business gift baskets contain flowers or chocolates, engrave personal accessories, business card holders, pens, bags, silverware, cooking accessories etc. for more personalised and unique business gifts companies normally prefer to approach the companies who are specialised in designing business gifts suitable for different occasions.


19
Dec 08

Staying on the Funny Side of Raccoons

I don’t mind raccoons that peek at me from the bushes. I don’t mind running across an occasional petrified raccoon on the side of the road. I will not lie – they are not on my list of favorite animals and if they were ever in danger of becoming extinct, I can’t say I would quit my job and join the cause. Safe to say that raccoons and I have a mutual understanding. They don’t come near me and I don’t run them over in my car. That mutual respect was broken, however, when Roger Raccoon took up residence in my attic.

I was young, single, and renting a house with three other girls. My room was the attic-turned-bedroom upstairs. I was at that vulnerable age where up until now my knowledge of fear was limited to campy horror movies and running out of beer money. I had no glimpse of the fears that I would face as an adult – taxes, gravity, and the inability to hold my bladder when I sneeze. I was encapsulated in this cocoon of ignorance until Roger Raccoon and his family moved into the crawl space adjacent to my attic bedroom. I know it was a family because they fought constantly and I could heard them washing dishes over the faint tune of Little House reruns.

There was no loud music to indicate a collegiate atmosphere. Had they been frat brothers, I would have seen the empty cans and pizza boxes. Looking back, I now know the source of the loud thump I heard in the attic that time that I was too chicken to check into it. I figured if it was a dead body it wouldn’t start stinking until next semester and I’d be gone. But, no, it was merely Roger moving the furniture. I wasn’t sure what the landlord had stored in that attic, but I swore I could hear the whoosh of an exercise bike during Leno.

It started with scratching. By “it” I mean the nightly noises that turned my warm cozy den into a chamber of terror. Little tiny scratches – I’m thinking hangman on the wall or perhaps a lively game of charades. I called the landlord, who unlike the real Lord, did not take my call. He obviously did not appreciate the gravity of the situation – that, or he knew that his contract covered him should I have a heart attack on the premises.

I soon learned that Roger and his family kept different hours than I did. When I turned off the light, they came to life. So I tried sleeping with the light on. That worked for a while until my head hit the pillow and they would start up again. So I tried sleeping sitting up like my Great Aunt Esther in the wingback on Thanksgiving. I give her credit, that’s harder than it looks.

I looked on the internet and found forty-seven-thousand articles on how to get a rid of a raccoon peacefully. For the record, none of them worked – especially tribal chanting, ostrich mating calls, and Conway Twitty’s greatest hits. I tried telling them about Amway. I even loaned them money because you never see somebody after you loan them money. I tried the one thing guaranteed to make most people run in the other direction – I asked them how they felt about Jesus. They slipped a tract under my door.

My friends thought it was funny. Tell the story, tell the story, they’d beg at parties. I got lots of laughs. Then the raccoons had a family reunion and invited their inbred cousins, the squirrels, who had so much fun they decided to move in and freeload and let their kids run through the walls at night screaming. Now it wasn’t so funny. I’d had enough.

I called the police. For future reference, the police aren’t interested in that raccoon unless he’s driving drunk. I called 911. They asked me to put my mother on the phone. I called pest control who said they aren’t allowed to kill them, but would be happy to come and take them to a sunny place and set them free. I suggested the police department. They said they would be there three weeks from Tuesday while I wondered if I would still be alive by then as I pictured my petrified body standing in Roger’s front doorway holding umbrellas and windbreakers.

I was wild-eyed and three steps to crazy by the time the pest control guy showed up and I kissed him, tobacco and all. He set two traps with a peanut butter sandwich and in five minutes Roger and his family had taken the bait. I know this, because pest control guy picked up his cell, dialed, and in his best John Wayne voice said, “Herb, get over here quick. We done caught us a coon.”

I have to admit that I was a little excited to meet Roger now that I knew he was moving. I couldn’t wait to pucker up and blow tiny kisses at his cute little fuzzy raccoon body. Roger turned out to be the size of a small dog. When pest control guy brought him down hissing and spitting and biting the rungs of the cage, well, let’s just say I knew I was off his Christmas party list. The second cage brought the wife and children who bore a striking resemblance to Roger. The neighbors had all gathered to watch the festivities and ask me questions. I felt like one of those people being interviewed after the neighbor gets arrested for serial killing. He was such a nice quiet man. Never gave us a minute’s trouble.

Roger is gone. I can only hope to a place where he can still paint and home school the children. The attic space never got new renters while I was there – apparently word got out about what happened to Roger and his family and the raccoons put us on some sort of “neighborhood profiling” list.

But you know what’s weird? Since then I’ve gone through three goldfish, four cats, a gerbil, a dog, and a chipmunk who never realized he was my pet. But somehow in the grand irony of things – Roger still runs free. I think he’s even got his own reality TV show now.


9
Dec 08

The Year-End Wrap-Up

It’s no secret that December is the busiest month in the retail industry, as people shop for Christmas presents as well as other products and services for the festive season. If you’re in a different industry, you may find that business is slow at this time of year. In this case, you’re lucky, because this gives you an opportunity to review your activities and achievements over the past year.

If you have a formal business plan, hopefully you have been following it throughout the year, but if it’s just been sitting in a file or on a shelf somewhere, take it out and dust it off. Even if you started the year with a few resolutions or goals just scribbled on a piece of paper, try and find them, or at least try to remember what they were. Because each business and each individual is unique, there is no single standard of measurement of success, and the only way to assess your accomplishments during the year is to look at where you are now in comparison with where you had aspired to be at this time.

Even if you didn’t make any specific goals for the year, you can ask yourself the following questions.

What have I achieved this year?

Did you reach or surpass your goals? Did you accomplish something you didn’t expect?

What worked well?

Who were your most profitable customers? How did they find you – or how did you find them? This information will help you determine where to focus your marketing efforts.

What didn’t work? What can be improved?

If you fell short of your goals in certain areas, see if you can determine why. Was the goal unrealistic? Were there unforeseen circumstances? What would have had to be different for things to have gone the way you planned?

What do I want to achieve by the end of next year?

What is important to you? More clients? More income? Exploring new opportunities? More free time?

If you’re a long range thinker, this exercise may be easy, but even if you’re not, I strongly encourage you to take a pen and paper and write down your thoughts. According to the Law of Attraction, the simple act of writing down your goals actually sets things in motion. As evidence of this, while preparing to write this article, I found some notes I’d written about what I was looking forward to this year, and although I haven’t consciously been trying to make all of those things happen, I was thrilled to see that most of them have come about.

What do I need to help me reach my goals for next year?

Do you have the skills and resources you need? Should you take any courses or read particular books? Would it help you to work with a business, career, or life coach?

It’s important that you set aside time in your schedule for activities that will bring you closer to reaching your goals. Would partnering with a virtual assistant free up time for you to do so?

Although this article has mainly discussed business goals, the same principles apply to your personal life.

By taking time to do this review before the end of the year, you will arm yourself with a plan and the motivation to carry it through, and increase your potential for success in the new year.